I have three decades experience designing for complex organizations — from small product teams to enterprise-scale platforms. Every engagement starts with the same question: what breaks if this is wrong?
Research, architecture, prototyping, and validation for platforms where user failure has real cost. Scaled from solo practitioner to cross-functional team lead.
Designing for trust, transparency, and appropriate reliance in AI-powered systems. Bridging model capability and human decision-making without friction.
Coherent, maintainable design systems that give large organizations consistency and speed — without sacrificing flexibility or brand identity.
Usability testing, heuristic analysis, journey mapping, and competitive intelligence that surfaces what stakeholders don't know they don't know.
Most organizations are sitting on enormous, untapped potential. The tools exist — the strategy to use them doesn't... yet. I help teams identify exactly where AI creates leverage, implement it cleanly, and show how to build habits that stick.
"Complexity is the enemy of execution. Great design doesn't decorate a system — it removes every obstacle between a person and the decision they need to make."
— Jon Grayson (I say this all the time.)
Every engagement begins by asking what breaks if we get this wrong — then working backwards from that answer.
Stakeholder mental models, workflow failure points, existing tools, and what people actually do versus what they say they do.
Research · Discovery · AuditInformation architecture, AI integration mapping, and component logic — absorbing complexity so your users don't have to.
IA · AI Workflow Design · Systems ThinkingHigh-fidelity prototypes your team can stress-test before code is written. Flaws cost hours here, not months later.
Figma · Usability Testing · IterationEmbedding with teams, establishing governance, and building capability that outlasts the engagement.
Handoff · Training · AI AdoptionYour session, read in real time. A small demonstration of what becomes possible when design and data share the same intention.
Whether you're integrating AI into your organization's workflows, redesigning a complex product, or need a senior design partner — I'd like to hear what problems you're solving.